Anubhav Pandit: Building Blinkit-AI At The Intersection Of Technology And Creativity

Anubhav Pandit’s career is a series of steady accumulation of practical expertise, from a technical foundation, successive ventures that tested scale, and a sustained focus on making creative workflows dependable. Those elements now underpin Blinkit-AI’s market proposition.

Anubhav began his career at HCLTech, working on enterprise resource planning and data integration, which instilled in him a disciplined, systems approach. He translated this very mindset into entrepreneurship as he built Pincara, a commercial photography business. He followed that with 360HOARDINGS, an out-of-home advertising marketplace that won industry recognition in 2016 and demonstrated his capacity to build and scale platform businesses.

In 2021, Anubhav founded Blinkit-AI, India’s first consolidated AI solution to content creation, marketing and distribution. The platform creates a single environment where teams can create, manage and repurpose material; deploy multilingual voice interactions; and automate routine campaign tasks. The value proposition is operational rather than ornamental, it is about saving production hours, reducing friction between teams and improving predictability in delivery. Early investor confidence was signalled this year when Blinkit-AI closed a $1.2 million seed funding led by Foliflex Cables.

“Fragmentation in creative tooling imposes hidden costs on organisations,” Pandit says. “We are not trying to dazzle with features but remove friction so teams can focus on creative strategy and outcomes.” The statement sums up a practical philosophy: commercial creative work scales only when underlying systems are reliable.

The philosophy aligns with the observable trends in India’s media economy. Digital distribution has lowered barriers to entry and created a proliferation of niche channels and professional creators. Brands want reliable campaign execution and measurable ROI. Companies that can translate creative ambition into repeatable workflows without compromising creative intent are best positioned to win.

Anubhav is one of a group of founders who have technical insight and operational discipline. Blinkit-AI’s first job is not to reimagine creativity but to enable it: remove the transactional barriers that take away from strategy and artistic direction. If they succeed, they will be measured by the consistency and commercial results they bring to creators and marketing teams not by the newness.