Ashmore puts muslin within a wider history of cultural exchange. Long before European traders arrived, Indian muslin travelled to global markets, including those of the Roman and Ottoman worlds. Western buyers found it difficult to believe that Dhaka muslin could have been made by human hands. Its extraordinary fineness gave rise to fanciful tales that it was woven by mermaids, fairies or even ghosts. Some believed that the delicate fabric was made underwater. Later, its popularity transformed European fashion, offering a light, flowing alternative to heavier fabrics. The East India Company was initially eager to import it, and fine pieces fetched high prices in Europe. Even in 1811, more than a century after muslin imports to Britain began, Jane Austen told her sister that she had paid seven shillings a yard for some checked muslin.