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Why Regenerative Design Is The Key To Long-Term Success In The Hospitality Industry

"Regenerative design integrates principles that draw inspiration from natural ecosystems, which continuously regenerate and thrive," writes Pradeep Shetty, President of The Federation of Hotel & Restaurant Associations of India (FHRAI)

Treehotel in Sweden features unique treehouse accommodations designed with regenerative principles in mind Photo: Treehotel.com
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As the hospitality industry evolves, a significant shift is occurring from traditional sustainability to a more holistic approach known as regenerative design. While sustainability focuses on limiting harm and maintaining balance, regenerative design takes it a step further, aiming to restore, recover, and positively influence both the environment and communities. This innovative approach not only enhances guest satisfaction but also offers a pathway to long-term profitability through its commitment to deeper, systemic change.