Celebrating People

From Blogging To Vlogging: Shifa & Salman On Travelling With Kids

Sharing tips on curating a mindful itinerary when travelling with kids, the couple said factors like flight duration, accommodation, and sleep schedule are essential for a child-friendly getaway

Shifa and Salman with their son Ayaan Photo: Shifa Merchant

When I met travel vlogger Shifa Merchant in Mumbai, I told her how Prajakta Koli, aka 'MostlySane', introduced me to blogging with her quirky videos in 2015. We delved into the momentous transition of YouTubers into Content Creators and the need to churn out "content," as opposed to a decade ago, when Shifa took a "leap of faith" with her husband, Salman Merchant, to start blogging.

"I was a marketing professional in Bollywood while my husband worked in animation, but we chose to quit our handsomely paying jobs to pursue our passion for travel. Starting content creation from when it wasn't monetised in our country to going through the pandemic where everyone's income came to a standstill and still navigating the choppy waters, we have come a long way."