What? Wheels of Wander by Maruti Suzuki Alto and Outlook Traveller
When? December 23, 2017 to March 6, 2018
Highlights: Different target groups of Maruti Suzuki Alto are brought on board to self-drive the car along 6 exciting routes in India, for 4-day journeys.
A set of wheels can give you wings. Figuratively, of course. The appeal of a first car trumps any measure of success in your life in the times to come. Many people in India can relate to the time when they got their hands on the wheel and took their first car for a spin. The Maruti Suzuki Alto embodies that same vibe – the rush of excitement, a feeling of liberation and a knowingness that this car will feature in many memories from this period of life. And what better way to build this repository of good times, than to make your favourite people a part of some of these memories.
The Maruti Suzuki Alto and Outlook Traveller join hands to help 6 sets of the car’s target audience to experience this thrill and marry it with the wonderful cultural landscape of India. As a company that has 16 years of mapping the world, we’ve selected some of the most pulsating festive backdrops, thrilling adventures and a variety of themes for the audience to choose. They can pick a trail and apply on the website for a self-driven journey with their chosen travel buddies.
Participants will be invited to register on the website, outlooktraveller.com/wow, to choose from a set of 6 trails in different parts of the country. The trails have been specifically timed with a particular festival or vibrant mood of a time in the year, to add extra exuberance to the destination. Each trip has been planned, keeping a certain audience in mind.
Details you need to know:
Meghalaya: Into the Clouds (23rd– 26th Dec, 2017)
This nature and music focused trip is planned around the festive spirit of Christmas and is aimed at an all boys group, preferably a young Indie band.
Festive Punjab (11th to 14th Jan, 2018)
The trip will coincide with Lohri when the energy is high and there is a celebratory mood through the state. This trail will be best experienced with two young couples, perhaps young parents.
Discovering Araku Valley (18th -21st Jan, 2018)
Young professionals take to the tarmac to explore the lesser-known part of the Eastern Ghats, where a tribal enclave and a cave system are the highlights.
The Colours of Rann Utsav (30th Jan – 2nd Feb, 2018)
Imagine a group of young girl friends and a splash of colour in embroidery, weaving and other crafts of Gujarat. The Rann Utsav becomes their playground for the day as they explore other cultural hubs close by.
Rejuvenating Kerala (7th -11th Feb, 2018)
Kerala’s natural bounty is hard to match, no matter which part of the country you journey into. A young couple explores this in a Maruti Suzuki Alto, sampling local life, cuisine, a houseboat and the longest drivable beach in India.
Coastal Maharashtra (3rd-6th March, 2018)
When it to comes to watery adventures, cousins are the go-to buddies who amp up the fun. The trail along the coast of Maharashtra is all about that. Parasailing, jet skiing and discovering underwater wonders while snorkeling, as the young family hops from one place to another in a Maruti Suzuki Alto.
At the end of each trip, the audience will be able to see these journeys captured in videos, photos and stories on the website, outlooktraveller.com/wow.