Punch-Drunk Love: How A Baby Macaque Found Itself On Billboards Across The World

A six-month-old macaque, living at the Ichikawa City Zoological and Botanical Gardens, Chiba near Tokyo, who found emotional solace in a plushie after being abandoned at birth, has brought the world together in love, empathy and resilience. Punch, is also now, a common face on numerous ads across the world, with the biggest of brands cashing in on the collective intrigue. 

P
Photo Webdesk
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Punch baby macaque in photos
Delhi Police campaign featuring Punch | Source: X
1/11
Punch-Drunk Love macaque
Bistro by Blinkit advert featuring Punch | Source: Instagram
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Ichikawa City Zoological and Botanical Gardens macaque
Forum South Mall Bengaluru post featuring Punch | Source: Instagram
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baby macaque viral story
Haldiram's resturants campaign featuring Punch | Source: X
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abandoned baby monkey Japan
Ikea India campaign featuring the orangutan plushie | Source: Instagram
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Chiba zoo macaque Punch
Ikea Spain advert featuring the orangutan soft toy, referred to as Punch's mother | Source: Instagram
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baby monkey billboard ads
Jana Small Finance Bank advert featuring Punch | Source: Instagram
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viral animal marketing campaign
Kerala Tourism Advert featuring Punch | Source: Instagram
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Japan viral zoo story
Netflix India post hinting at the "Nihilist Penguin" returning to save Punch | Source: X
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Tokyo zoo baby monkey
A Nykaa Man advert comparing Punch's relationship to the orangutan plushie to that of a gym goer and whey protein | Source: Instagram
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10/11
Punch-Drunk Love macaque
A TATA motors post featuring Punch, the monkey in a TATA Punch | Source: Instagram
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11/11
viral monkey plushie story
An Urban Monkey advert featuring Punch | Source: Instagram
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