Apple's Mac and iPad Price Hike Explained: Why AI Memory Chip Costs More

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Apple has not raised iPhone, Apple Watch or AirPods prices yet, though analysts widely expect iPhone price increases to follow, particularly for Pro models

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Apple's Mac and iPad Price Hike Explained: Why AI Memory Chip Costs More
Summary of this article

Apple has raised prices across its Mac and iPad product lines, citing an extraordinary surge in the cost of memory and storage components driven by the artificial intelligence (AI) industry's insatiable appetite for chips.

The increases, which came into effect globally on its online retail store on Thursday, mark one of the most sweeping price actions in the company's modern history.

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