When most other OTA players were cutting costs and firing people, ixigo hired a team of 50 customer-care executives to attend to its customers during the first phase of the lockdown. Result: the portal’s sales volumes surpassed pre-Covid levels in Q3 of 2020 due to immense word-of-mouth publicity. Group CEO & Co-founder Aloke Bajpai talks about what has kept ixigo going.
