Five product families cover the whole market. Term insurance is pure protection. Guaranteed** savings plans blend life cover with assured payouts. Unit linked plans invest the premium in market funds. Child plans time payouts to education milestones. Annuity plans convert savings into income after retirement. Every sensible insurance portfolio is some combination of these five, weighted by life stage.
One purchase matters in your twenties: term insurance, bought as early as possible. Premiums are set by age and health at entry and stay level for the term, so a policy bought at 25 costs considerably less over a lifetime than the same cover bought at 35. Even without dependents, early purchase locks insurability before any health condition can complicate it. Cover of 10 to 15 times annual income is the working benchmark. Everything else can wait.
Marriage, children and a home loan multiply both responsibilities and optimal cover. This is the stage to top up term insurance to match new liabilities, add a critical illness rider, and start goal-linked savings. Cover can also be strengthened with optional riders at extra cost, including Critical Illness Rider, Accidental Death and Disability Rider and Waiver of Premium Rider.
The forties are peak earning years and peak insurance-value years. Goals that were distant abstractions now have dates. This is the decade to add guaranteed savings plans that pay assured** amounts on fixed dates. It is also the decade for an honest cover audit, because a policy bought at 28 rarely matches the liabilities of a 45-year-old household.
Approaching retirement, the question inverts from how to grow money to how to make it last. A Unit-Linked Non-Participating Individual Pension Plan, is built for exactly this stage: it accumulates a retirement fund through a choice of five funds and four investment strategies, and at vesting allows up to 60% of the corpus to be commuted, with at least 40% used to purchase an annuity. Entry is available from 18 to 75 years on a single life basis and 18 to 55 years on a joint life basis, with vesting between ages 35 and 85. The plan offers three variants, Prime, Advantage and Elite, and a Joint Life option under which future premiums are waived on the first death of either life assured.
ABSLI Index Guaranteed Annuity Plus, a Non-Participating Non-Linked Individual General Annuity Plan, converts a corpus into lifetime income, with immediate or deferred annuity options and a return of purchase price variant for those focused on legacy. Policyholders with a surviving spouse should weigh joint life options.
Life stage | ABSLI plan to consider | Primary objective |
20s | ABSLI Super Term Plan / Salaried Term Plan | Maximum cover minimum premium |
30s | ABSLI Wealth Aspire Plan + term top-up | Growth plus protection |
40s | ABSLI Assured Savings Plan / Nishchit Aayush Plan | Guaranteed** dated payouts |
50s+ | ABSLI Smart Wealth Pension Plan / Index Guaranteed Annuity Plus | Lifelong income |
In your 20s, buy term cover early.
In your 30s, top up cover for new liabilities and start goal-linked savings.
In your 40s, add certainty with Assured Savings Plan.
In your 50s, convert savings into retirement income through Pension Plan.
Cover of 10 to 15 times annual income is the working benchmark at every stage.
ABSLI settled 98.86%* of individual death claims in FY 2025-26.
Verify the insurer's claim settlement ratio from public disclosures.
Check complaint volumes on the regulator's portal.
Read the exclusions before the benefits.
Disclose health and habits completely at proposal stage.
Review the whole portfolio every three years or at every major life event, whichever comes first.
GST is not applicable on individual life insurance policy premiums, which makes 2026 a practical year to act on whichever stage you are in. Compare plans across all five categories at lifeinsurance.adityabirlacapital.com and start with the one your decade calls for.
Disclaimers:
**Provided all due premiums are paid. *Individual death claim settlement ratio of 98.86% for FY 2025-26, as per annual audited figures submitted to IRDAI. Tax benefits are subject to prevailing tax laws and conditions. Read product brochures carefully before purchasing.
IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER. Linked insurance products are different from traditional insurance products and are subject to risk factors. The premium paid in linked insurance policies is subject to investment risks associated with capital markets. The NAVs of the units may go up or down based on the performance of the fund and factors influencing the capital market and the insured is responsible for his/her decisions. The linked insurance products do not offer any liquidity during the first five years of the contract. ABSLI is only the name of the Life Insurance Company and ABSLI Wealth Aspire Plan is only the name of the linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. Past performance is not necessarily an indication of future performance.
Aditya Birla Sun Life Insurance Company Limited, Registered with Insurance Regulatory & Development Authority of India (IRDAI) as Life Insurance Company. Registered Office: One World Center Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. Toll free no. 1800-270-7000. https://lifeinsurance.adityabirlacapital.com/ | care.lifeinsurance@adityabirlacapital.com | CIN: U99999MH2000PLC128110 | Registration No. 109.
"BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS / FRAUDULENT OFFERS" IRDAI or its officials do not involve in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.
For more details on risk factors, terms and conditions please read the sales prospectus carefully before concluding a sale. Life insurance coverage is available in these products.
UIN for products:
ABSLI Super Term Plan (UIN 109N153V02), ABSLI Salaried Term Plan (UIN 109N141V05), ABSLI Wealth Aspire Plan (UIN 109L100V06).; ABSLI Assured Savings Plan (UIN 109N134V15), ABSLI Nishchit Aayush Plan (UIN 109N137V15), ABSLI Smart Wealth Pension Plan (UIN 109L157V01), ABSLI Critical Illness Rider (UIN 109B019V03), ABSLI Accidental Death and Disability Rider (UIN 109B018V03), ABSLI Waiver of Premium Rider (UIN 109B017V03), ABSLI Index Guaranteed Annuity Plus (UIN 109N182V01)
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