GRABORA Enters India’s Premium Menswear Space With A New Approach To Modern Essentials - Rishaab Chauhaan

New Delhi, September 21, 2026: GRABORA, a new Indian premium menswear house, officially launches with a philosophy centred on refined design, quality fabrics and understated style.

Founded by actor and entrepreneur Rishaab Chauhaan, GRABORA represents his move into the fashion and lifestyle space, bringing together his creative background and entrepreneurial experience to build a contemporary Indian menswear house with a distinct identity.

The brand is built around the fundamentals of modern menswear — fabric, fit, proportion and detail — while moving away from overt branding and fast-changing trends. Instead, GRABORA focuses on refined, versatile pieces designed to remain relevant beyond a single season.

The Vision Behind GRABORA

For Rishaab Chauhaan, GRABORA is more than an extension into fashion. It is a long-term vision to build a menswear house around a clear philosophy: quiet luxury, refined design and clothing that does not need to be loud to make an impression.

His approach combines an appreciation for design and aesthetics with an entrepreneurial mindset developed through his family’s business background, including the Greenway Modern School chains.

With GRABORA, Chauhaan aims to create a brand that stands independently within India’s evolving premium menswear landscape, with its own design language, product philosophy and visual identity.

A Different Approach to Everyday Menswear

GRABORA is built around the belief that premium menswear does not need to be loud.

Its design philosophy centres on quality fabrics, thoughtful fits, clean silhouettes and purposeful details. The focus extends beyond how a garment looks to how it feels, fits and functions in everyday life.

Rather than prescribing a particular style, GRABORA aims to create clothing that naturally becomes part of an individual’s wardrobe and personal expression.

The philosophy is simple: understated clothing, considered design and pieces made to be worn repeatedly across occasions.

GRABORA HOUSE

A defining part of the launch is GRABORA HOUSE, the physical expression of the brand’s identity.

Designed around the label’s approach to clothing, materials and understated aesthetics, GRABORA HOUSE gives the brand a physical presence alongside its digital platform.

The launch storytelling reflects the same philosophy. GRABORA’s first film traces the idea of the brand from childhood imagination to its present-day reality, culminating in the reveal of GRABORA HOUSE.

Built Around the Fundamentals

For GRABORA, premium menswear is not defined simply by appearance or price. The brand places emphasis on the fundamentals of garment-making — from fabric selection and construction to fit, proportion and finishing.

The objective is to create pieces that are not dependent on a particular season or fleeting trend, but can become lasting elements of an everyday wardrobe.

The inaugural collection brings together everyday essentials and elevated menswear, including T-shirts, knitwear, polos, denim, suede outerwear and structured Scuba separates.

Rishaab Chauhaan’s New Entrepreneurial Chapter

GRABORA marks a new chapter in Rishaab Chauhaan’s professional journey, expanding his work beyond entertainment into fashion and entrepreneurship.

His experience in the entertainment industry brings a creative perspective to the brand, while his entrepreneurial background and association with the Greenway Modern School chains provide another dimension to his approach to building the business.

With GRABORA, Chauhaan is focused on creating a premium Indian menswear house rooted in design, quality, restraint and everyday relevance.

GRABORA Launches September 21

GRABORA officially launches on September 21, 2026, introducing its first collection to consumers with a vision for refined, understated and contemporary Indian menswear.

GRABORA — where quiet luxury meets modern menswear.

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