In moment’s digital-first world, creating commodity original is only half the battle — guarding it's the other. Whether it's a shooter uploading her portfolio, a musician participating a new track, or a pen publishing an composition online, the fear of someone stealing, copying, or misusing that content looms large. As the internet has normalized content creation, it has also made it easier than ever for intellectual property to be misused or distributed without credit. Enter blockchain — a technology frequently misknew but still revolutionizing how we suppose about digital power.