It’s time we all admit that if there’s one thing that we all share in common, it is our infatuation with speed. Keeping our lives fast-paced is the only way to keep ourselves thrilled and interested. On the other hand, with the COVID pandemic acting as an eye-opener, the concept of sustainability is now in the know--a concept that demands patience. Sustainable travel is a concept that appears to be both inaccessible and expensive because of the extra measures that are taken to steer clear off anything that might hurt the environment. Just when sustainable tourism seemed a little far fetched, a mechanical engineer in Gujarat named Chirag Munjani decided to jump on board sustainable travel and started Rural Pleasure, a rural travel based company.