Ramsons Perfumes Pvt. Ltd has roped in sports icon Shikhar Dhawan as its brand ambassador for its new campaign conceptualised "One Day Wala Deo" which has a fragrance life of more than 8 hours. To promote its newly launched campaign and range of deodorants, the company has signed Indian cricketer Shikhar Dhawan for the third time as the brand ambassador in a strategic move to establish itself as a major player in the industry. The new advertising campaign looks to connect with the youth in a fun and interactive way. The aim is to be the top favorite in Men's Deo category.