In advertising, sometimes a campaign stands so far apart from the usual clutter and noise that it becomes a case study. Through the history of modern advertising, there are quite a few campaigns that deserve the “iconic” tag. The common thread running through all such ad campaigns is that they convey the message with such powerful simplicity that it remains ingrained in the memory of the consumers for a very long time, cutting through the noise and clutter. In theory, at least, that’s the ultimate goal of advertising: establishing a brand at the top of the consumer’s mind.