Harraj says his main goal is to share his passion for training. “The term fitness influencer fits perfectly with what I’ve been trying to do from the start.” And while his pictures get posted all over the internet as Enhanced Athlete inspiration, he is quite aware of the risks that go with being misrepresented in a way that doesn’t go with his brand. One particular image (above) bothered him enough to write a long post on Facebook. “In it, I’m sitting on the edge of an infinity pool in Cyprus, and someone had added one of those motivational quotes on success. Now, I was there on work, for a couple of seminars. I work hard to be successful, and I felt that the picture did not represent that. The ideas of success in these motivational posts— yachts, villas, cars — don’t drive me personally.”