As the debate grows on how best to rein in private/corporate hospitals from extortionate practices, what demands a closer look is the role of another key player in the sector: the NGOs. There are two ways to analyse their role. One is as actual participants. But the more vital impact they have is as influencers, of both policy and public attitudes. They are the ones who work at the conceptual level—doing research, making projections, asking questions. But, are they asking?