Cruise is a leading name in the air conditioning industry and was recently honored with two highly coveted awards: the ET Now Best Brands Award and the Dainik Jagran HiTech Award for 2024. These accolades underscore the brand’s unwavering commitment to innovation, environment-friendly solutions, and delivering exceptional customer experiences for over 30 years.
Cruise Awarded At ET Now Brands Conclave For Air Conditioners Category
Cruise received the ET Now Brands and Dainik Jagran HiTech Awards for 2024, recognizing its innovation, sustainability, and excellence in air conditioning.
At the 7th edition of the ET NOW Best Brand Conclave in Mumbai, Cruise was felicitated by renowned Brand strategist, Mr. Harish Bijoor one of India’s Best Brands for Consumer Durables. The award was presented to the company’s directors Mr. Roshan Sirohia and Mr. Paras Sirohia of Cruise Appliances, under the theme ‘From Vision to Impact: The Best Brands of Tomorrow.’ The event honored brands that represent the future of their respective industries. Cruise’s focus on sustainable and cutting-edge products aligns perfectly with this forward-thinking vision.
The Dainik Jagran HiTech Award for Best AC was presented to Cruise during its 6th edition, held recently in New Delhi. The event brought together top figures from the tech and automotive world, recognizing noticeable achievements in advanced technologies. Cruise’s bestseller VarioQool 1W Split AC was named ‘AC of the Year’ at the prestigious gathering.
Sharing Cruise’s vision for 2025, Mr. Sirohia highlights the brand’s relentless commitment to long-term customer satisfaction, ensuring that every air conditioner and refrigerator exceeds expectations. He also acknowledges the dedication of his team for continuously pushing the boundaries of quality and technology.
Cruise has launched the VarioQool Ultra Inverter AC range with FlusoJet superlong airflow technology. Designed for homes and commercial spaces, this product line focuses on energy efficiency, cooling performance, and durability. The new product is set to create new benchmarks in the industry.
In a strategic move to further strengthen its brand identity, Cruise has continued its partnership with Bollywood sensation Ms. Vaani Kapoor, who has been the brand ambassador since 2022. Known for her grace and sophistication, she mirrors the brand’s focus on modern elegance and groundbreaking technology, making her an ideal spokesperson for promoting advanced luxury cooling solutions.
Some Key Features of the VarioQool range that helped differentiate and cement the win for Cruise included Convertible Cooling basis heat load, 7 stage air filtration with PM2.5 filters, a 50ft airflow technology and non-stop cooling performance at soaring temperatures of 58°C, Rust-Resistant Shielding of copper components also added to the long life of Acs that Customers demand in coastal areas of India.
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As the brand continues to grow, Cruise sets to remain focused on innovation and sustainability, driven by a commitment to providing the most energy-efficient and environmentally-friendly air conditioning solutions. The VarioQool Pro and Ultra Inverter AC Series is a testament to Cruise’s vision of creating products that offer top-tier performance while minimizing environmental impact.
About Cruise Appliances
Founded in 1992, Cruise AC has become a prominent leader in India’s air conditioning industry. Recognized for its continuous technological innovation, the brand offers a range of residential, commercial, and industrial air conditioning systems. Cruise AC has been acknowledged for their dedication to producing high-quality, reliable, and sustainable solutions for diverse consumer needs.
The company’s extensive portfolio includes both inverter and non-inverter models designed to maximize energy efficiency, smart cooling capabilities, and long-term durability. Cruise AC operates through an expansive network of over 1,200 Sales & Service Partners and collaborates with global leaders like Hitachi, Carrier, and Voltas to enhance its market presence and ensure product excellence.
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