By being generous with our time and effort, we have the opportunity to go the extra mile from consumers to actors with agency—to get our hands off our touchscreens and into the earth. The year 2026 is predicted to be the ‘year of the analog’, and it hopefully identifies in us the desire to return to our intuition about what is good, for us, and for the world around us. As the market latches onto slowness as a trend, it too will become a strategy rather than a standard. But it is returning to our first principles of community, care and intention that will motivate us to make the effort to engage with our world offline, and support local businesses and efforts. To quote Vandana Shiva: “Our separation from the natural world is a form of dehumanisation.” Reclaiming our connection to and our consumption of food is also reclaiming our humanity.