Rahul*, a 17-year-old student from Kolkata, used to spend time on social media platforms, says Smaranika Tripathy, consultant psychologist at Belle Vue Clinic, Kolkata. He would scroll through posts, forget about them, and go live his life. But that was before he stumbled on content generated by a bunch of self-proclaimed men’s rights influencers. The influencers were on a mission to turn young boys like Rahul into alpha males—‘real’ men—who own the world. Winners, not wimps. All women, according to the influencers, were manipulative gold diggers. A ‘real’ man’s job was to show them their place, to teach them to follow orders. The more Rahul consumed their warped worldview, the more he changed. At home, he started to sneer at his sister’s academic achievements. At school, he would mock his female classmates, “Why bother to study and find a job? You girls will just marry rich.” When a teacher overheard him saying that women should not be leaders because “they just create drama”, disciplinary action was initiated against him.