Media War 1 Mumbai(DNA, HT vs TOI)
DNA (owned jointly by Zee and Bhaskar, and Pradeep Guha’s brainchild) has a Rs 40-60 crore pre-launch kitty; TOI is flanking its main paper by launching Bombay Mirror and giving huge incentives to retain talent; HT is raising more resources through an IPO and plans to spend Rs 50 crore on just capital expenditure