How times have changed. You can now have a mango in December and get an orange in June. But strangely, even if it keeps the doctor away, consumers aren’t biting away at abundant apples in October—its peak season. The sheer choice of fruits, especially off-season and imported varieties, is posing a big challenge for apple growers. Moreover, the market is smothered under the weight of yet another bumper crop, which is leading to a rather unnatural see-saw in apple prices.