For a party and government that has traditionally been identified as pro-business, projecting a pro-poor face in its maiden full budget is a departure. This has led to more than a couple of raised eyebrows. Budget 2015-16 had welfare measures and benefits for the poor and marginalised sprinkled all over it, albeit in small measures. Even in his 90-minute budget speech, Union finance minister Arun Jaitley referred to the poor and their welfare 15 times.