Shares of Dabur India declined more than 2.5% on Tuesday after the Food Safety and Standards Authority of India (FSSAI) directed the company to immediately stop selling several food products carrying "100%" claims, saying such labels are ambiguous, unverifiable and likely to mislead consumers.
The regulator's action affects a wide range of Dabur products, including honey, cow ghee, apple cider vinegar, virgin coconut oil, sesame oil, coconut water and coconut milk. The order also requires the company to submit an Action Taken Report (ATR) within 15 days.