For long, Hindustan Lever Limited (HLL) felt it was not important to have a stronglobbyist in the Indian Capital, a trend almost every other corporate house followed. Sowhen its media head Irfan Khan retired and picked up an assignment with Coca Cola, rumourswere rife as to who would pick up the plum Rs 5 lakhs a month (plus perks) assignment. Thefirst offer was made by HLL to Business India's Nazneen Karmali but she rejected it. Andnow, global placement giants Egon Zehnder -- which helped PepsiCo India find a successor(Cadbury's Rajiv Bakshi) for outgoing CEO Priya Mohan Sinha -- has found the man for HLL.And it's none other than the portly Subhabrata Bhattacharya, the political editor of AsianAge. Bhattacharya, formerly editor of Sunday and political editor of Tribuneand media head, Planning Commission, pipped Ajay Kumar of Tata Sons for the post. Sowhat is the buzz at Lever House in Mumbai? That it is important to keep a person with bothstrong political and media connections, something Bhattarcharya enjoys considerably.