It’s got the world’s top economists quoting Adam Smith at us. It’s got the little guy on the street divided against his own brother. It’s got the urban, metro-riding, car-owning, office-going, party-hopping crowd tied up in knots. We’re not talking about who really read that Piketty tome and who faked it (come on, admit it). Nor is it a referendum on who are better, vegetarians or meat-eaters. We’re just trying to hail ourselves a cab from Uber, Ola, Taxi4Sure; or Zomato to rate our restaurants rather than check them out ourselves; and try an Airbnb homestay rather than a hotel even when we can afford it.