In less than a week after the BJP government’s third budget, the murmurs among one of its primary banks of endorsers—the corporate sector—have grown to loud whispers of discontent. The writing is on the wall: the corporate sector is annoyed. Though on the surface, the pervasive response is that the budget is good as the country needs to develop rural India, many industrialists who spoke to Outlook say that they feel they have been largely neglected in the budget and many of its proposals are regressive. This is significant: the discontent comes from a powerful interest group that brought the BJP to power in 2014.