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A Nationwide Consumer Poll


Are MNCs Villains Or Victims?

Pesticides in colas, worms in chocolates...do MNCs really follow the quality standards they're so vociferousabout? A nationwide consumer poll.

Do you think the allegations against MNCs are justified?
     
Some competitor is spreading these allegations
14
They are justified
44
Some form of blackmail
7
Someone wants to show MNCs in bad light
10
Seeking publicity
8
Others
4
Don’t know/Can’t say
13

Do you think if an Indian company was accused of having worms in its chocolates, it would have attracted as much attention as Cadbury did?
     
Yes
36

No

48

Can’t say
16

If there were two food products, one made by an Indian company, the other by an MNC, which would you instinctively think was better?
     
Indian
33

MNC

53

Equal Quality
14

Do you believe the recent allegations that there is pesticide in Coke and Pepsi, and worms in Cadbury’s chocolates?

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Yes

58

No
26
Can’t say
16

Do you think MNCs purposely lower their quality standards when they come to Third World countries?

   
Yes
49
No
30
Can’t say
21

Are you willing to pay a higher price for an MNC product than for an Indian one?

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Yes
40
No
48
Can’t say
21

Would you be less shocked if you heard there were pesticides in an Indian-made soft drink, as opposed to Coke and Pepsi?

   
Yes
43
No
42
Can’t say
15

Do you think MNC products are by and large better than Indian products?

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Yes
58
No
29
Can’t say
13

Do you think MNCs bring outdated products to Third World countries like India?

   
Yes
46
No
38
Can’t say
16

Do you think both Indian and multinational companies get away with poor quality products because our government does not have proper quality norms?

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Yes
80
No
10
Can’t say
10

All figures in percentage


Methodology

Cfore conducted the survey in six metros—Delhi, Mumbai, Chennai, Calcutta, Bangalore and Hyderabad. A randomly selected sample of 1,259 among SEC A and SEC B categories in these cities were interviewed between October 16 and 19. Forty-four per cent of the respondents were women.

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