July 25: In 2020, after the Covid-19 pandemic tightened its grip on India, leading to a lockdown, the government got into action to ensure access to essential items for every citizen. However, one essential item did not make it to the list - sanitary napkins. This led to a unique campaign by Niine, a company making premium-but-affordable menstrual and personal hygiene products, to lobby for the inclusion of sanitary napkins in the list of essential items. The campaign led to the government revising its list. The person who made concerted efforts towards pushing the case for the inclusion of sanitary napkins in the list was Amar Tulsiyan, founder and CEO of Niine Personal Hygiene.