Right from his childhood, Anshu Jhunjhunwala had a keen interest in films and media. Apart from watching a lot of movies, he used to read books and magazines to get an insight into the way the entertainment industry functions. He started working part-time when he was in high school and learnt a lot by organizing events and carrying out marketing campaigns. At a very young age, he managed to gain a lot of experience and that led to the formation of Digital N Beyond, a digital marketing company that also specializes in talent management and influencer marketing.