Torbit Talk - End-Users' Changing Preferences Are Driving Demand For New Housing Stock

With over two decades of shaping skylines across the Tricity region of Chandigarh, Panchkula, and Mohali, the Motiaz Group has earned a reputation for creating vibrant, sustainable communities. In this exclusive interaction, Mukul Bansal, Co-Founder and Managing Director of Motiaz Group, shares his insights on Punjab’s evolving real estate landscape, the shift in buyer aspirations, emerging growth destinations, and how the Group is positioning itself to capitalize on the sector’s strong momentum.

Mukul Bansal, Co-Founder and Managing Director, Motiaz

The two-decades old Moatiz Group is a leading real estate developer in the tricity of Chandigarh, Panchkula and Mohali ,focusing on building vibrant communities, developing sustainable quality spaces. In this exclusive interview, Mukul Bansal, Co-Founder and Managing Director of Motiaz Group, speaks about the current real estate landscape in the region, changing customer preferences and aspirations and growth opportunities in the region. Excerpts 

Q. How do you look at the current state of Punjab's real estate market? Is the market still dominated by regional players?

Punjab’s real estate market is booming, driven by rapid urbanization and an increasing demand for high-quality living spaces. Local players are at the forefront, using their in-depth knowledge of the area and quick problem-solving skills to build trust and maintain their edge. Their knack for addressing community needs swiftly really sets them apart. Simultaneously, the market is attracting new investors and developers, which is also fostering innovation and growth. The presence of resident experts and new investors is reshaping the real estate industry in Punjab, encouraging lively, sustainable communities that embrace contemporary living while respecting the history and unique character of the region.

Q. What are the major growth drivers? Is the market driven by end-users or investors?

The major growth driver for Punjab’s real estate is the end-user demand, with developers focusing on consumer-oriented designs to adapt to changing lifestyle requirements. Property buyers are searching for sustainable and amenity-rich homes that promote community and connectivity. Investors are also a very important part of this whole project cycle, as they provide the funds necessary to start and complete the projects on time with the requisite quality. This is where the real estate market is strong in Punjab. End-users' preferences drive the demand for new housing stock, and the end-users are complemented by the fact that the investors help the developers pursue important projects, generating a strong feedback loop in the market, fostering both higher quality homes and economic growth.

Q. What, according to you, are the marked trends in Punjab real estate and which are the emerging asset classes?

An important change in Punjab’s real estate market is the transformation of customer preferences from affordable housing to high end products, showing a shift towards premium, lifestyle-oriented living. Customers are now looking to reside in high-end residential buildings with excellent amenities, sustainability and connectivity all in one space. New asset classes are luxury villas, branded residences, and integrated townships that consist of residential, commercial, and recreational areas that are designed to appeal to aspirational buyers looking for exclusivity and convenience. This has led developers to rethink and develop sophisticated, community oriented, urban markets that redefine the ideal arrangement of urban living in Punjab.

Q. Which are the high growth destinations that promise good   capital and rental yields?

The regions in Punjab which are experiencing strong growth, include the Tricity area of Mohali, Panchkula, and Chandigarh, supported by strong connectivity and urban development. Meanwhile, Kasauli is becoming a key destination for luxury homes and branded residences for investors looking for a quiet and premium getaway. Investors can expect strong capital appreciation from ongoing development and demand, as well as strong rental yields in residential and commercial sectors. We are capitalizing on these opportunities to deliver sustainable projects that will deliver exceptional returns and greater lifestyle for our stakeholders.

Q. How's your group capitalizing on the current growth opportunities in Punjab real estate? Going forward, how do you look at the prospects and challenges for Punjab real estate?

Motiaz is capitalizing on the growth of real estate in Punjab by developing unique, lifestyle-driven projects, including luxury residential properties, commercial centers, and our ambitious 175- acre, industrial township. We have built a customer-first approach that produces sustainable developments that meet the aspirations of communities. There are many opportunities ahead, but there is also demand for a new kind of premium living experience, but the regulatory and infrastructure challenges require new methodologies to be implemented. Capitalizing on our legacy of trust, reliable delivery and innovation, Motiaz intends to change the urban landscape of Punjab while addressing future obstacles through adaptability and quality practices.

Q. How do you see the prospects of residential real estate at the national level and in Punjab during the upcoming festive season?

The festive season, aligned with the Hindu calendar, is an auspicious time for homebuying and housewarming, driving robust demand for residential real estate both nationally and in Punjab. Nationally, urban centers are seeing a surge in demand for premium, lifestyle-oriented homes. In Punjab, the Tricity and emerging areas like Kasauli are poised for growth as buyers and investors capitalize on this culturally significant period. Motiaz is well-positioned to meet this demand with sustainable, luxury residences, fostering vibrant communities that align with festive aspirations for prosperity and new beginnings.

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