Commenting on the partnership, Mr. Apoorvshree Chaturvedi, Director – Global Operations, UFlex, said, “We are delighted to partner with Triveni Continental Kings, as this association highlights our shared values of learning, discipline, and creativity. For UFlex, supporting chess is a means of fostering critical thinking and boosting confidence in the youth. We have always believed that sports have the ability to inspire people, bring communities together, and nurture talent. Over the years, we have supported diverse sporting initiatives, from cricket to football development programs. Recently, we supported an initiative where youth football coaches from leading Series A clubs trained more than 700 young players across India, helping to strengthen grassroots participation and skill development. This collaboration strengthens our commitment as we support a sport that is shaping India’s global identity and inspiring a new generation of thinkers and leaders.”