The rules of real estate investing are being rewritten. For years, success was measured by how much a property's price appreciated. Today, the focus is steadily shifting towards what the asset can earn while it is owned. Driven by a maturing market, growing institutional participation, expanding REITs and evolving buyer expectations, investors are increasingly prioritising rental yields, occupancy, tenant quality and operational efficiency alongside capital appreciation. This marks one of the most significant structural shifts in Indian real estate, compelling developers to create income-generating assets and redefining how long-term property valuations are determined.