Plastics, being a miracle material that meets the diversified needs of society in packaging, construction, transportation, electronics, and healthcare, often face outright rejection due to misconceptions and lack of awareness about the difference between single-use and reusable plastics. To address this, CIPET has developed the slogan “NO Plastics to KNOW Plastics,” which combines education, awareness, sustainability initiatives, and scientific advocacy. Through various activities under “Swachhta Abhiyan” and “Swachhta Pakhwada” at all CIPET Centres, it not only counters misconceptions with facts but also builds capacities, drives behaviour change, and fosters innovation for a cleaner, more plastic-responsible society.