Government Hardsell
- Those in the advertising trade estimate the government spent Rs 6,000 crore last year on advertising
- It has already spent Rs 50 crore on TV ads, Rs 10 crore on print ads in the last two months, and has set aside another Rs 150 crore till the election code kicks in
- Among the big spenders are the HRD ministry which has spent close to Rs 45 crore; the civil aviation ministry has set aside Rs 40 crore while the rural development ministry has already spent Rs 25 crore and has booked ads on credit
- A corporate company's annual ad budget ranges from Rs 100-200 crore.
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I
