In today’s fast-paced world, people want haircare solutions that are quick, effective, and safe. Keeping this demand in consideration, Actium Plus, promoted by Iberia SkinBrands, has introduced PROCALP Activ Color+, a revolutionary hair color made in Italy, that is setting new standards in the haircare industry. In just three months since its launch, this innovative formula has won the trust of users, creating a significant impact in the market. With its science-backed, dermatologist-tested approach, this gentle, scalp-friendly PROCALP Activ Color+ marks the start of a new era in safe hair color category.