Only This Feature Deserves A Premium In Urban Living

In India’s luxury housing market, higher pricing is no longer being questioned, it is being evaluated. Buyers today are not resisting premiums; they are reassessing what those premiums deliver. As urban markets grow denser, demand is increasingly shifting toward homes that offer space, openness, and healthier living environments, even if they come at a premium.

This evolving mindset is reflected in recent market performance. Luxury housing sales in Delhi-NCR grew by approximately 9% in H1 2025, with Gurugram leading this momentum (Source: Knight Frank India Residential Market Update, 2025). Rather than signalling an exit from urban markets, this trend points to a recalibration—buyers are choosing projects that offer better planning, healthier surroundings, and a more balanced living environment within the city itself.

Globally, this shift has been well documented. Multiple international studies indicate that proximity to large, accessible green spaces often translates into a measurable pricing premium. Homes located near significant parks or continuous green assets have been shown to command 8–20% higher values, even after accounting for location and structural factors (Source: CBRE Global Real Estate Market Outlook, 2024). Research across markets such as the UK and China further highlights that residential values can rise by 0.5% to 14% based on distance, park size, and walkability (Source: JLL Global Residential Research, 2024).

A similar trend is now becoming increasingly visible in India. Market assessments indicate that homes located near large parks, natural reserves, or expansive landscaped developments command discernible premiums, particularly in low-density and wellness-oriented communities (Source: CBRE India Market View, 2024). In Chennai, for instance, properties near Guindy National Park have reportedly achieved 15–25% higher values compared to comparable developments farther away (Source: JLL India Residential Outlook, 2024). Broader India-focused studies also note that access to green views and open landscapes can contribute to price premiums of up to 10%, especially in lifestyle-driven housing segments (Source: Knight Frank India Residential Report, 2024).

What is notable is the mindset behind these decisions. Buyers today are consciously choosing cleaner air, lower density, and access to nature. The premium is no longer perceived as a cost, but as a trade-off for long-term well-being, comfort, and value retention.

Looking at these broader shifts in how luxury living is being redefined, a project by the global brand Emaar fits seamlessly into this evolving demand. Located in Sector 86, Gurugram, Serenity Hills reflects a preference for expansive greens and thoughtful planning over density-driven design.

Spread across over 25 acres, Serenity Hills dedicates more than 20 acres to open greens, anchored by an 8-acre uninterrupted central green, along with a waterbody and walking promenade. At a time when most urban projects offer fragmented landscaping, this scale of continuous green cover offers a fundamentally different living experience. Moreover, with the project being IGBC Platinum Pre-Certified, sustainability becomes an inherent part of everyday living.

As Indian cities continue to densify, developments that offer large, uninterrupted green environments will become increasingly rare. And as global and domestic trends consistently show, rarity commands value.

The premium buyers are willing to pay today is not for excess, it is for environments that enhance everyday life. Hence, projects that prioritise greens and openness are not priced higher by accident; they are priced higher because the market understands what they offer.

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