HeartKeLiye8: A Simple Daily Action Plan To Help India Build Stronger Hearts

Heart health often becomes a concern only after a warning sign appears. Yet experts agree that most cardiovascular risks can be reduced through everyday habits practiced consistently. Recognising this urgent need for awareness, Sun Pharmaceutical Industries Limited has launched the Heart ke Liye 8 – Making India Heart Strong campaign, an initiative that encourages people to adopt simple lifestyle actions that support long term heart health.

India carries a significant share of the global cardiovascular disease burden. Cardiovascular diseases account for nearly one-fifth of global cardiovascular deaths, and Indians often develop heart-related conditions almost a decade earlier than many Western populations. Sedentary lifestyles, stress, poor dietary habits and rising cases of diabetes and hypertension have made heart health a critical public health concern.

The Heart ke Liye 8 campaign aims to simplify prevention by focusing on everyday actions rather than complex medical advice. The initiative highlights that a strong heart is built through small daily choices that add up over time. Through relatable storytelling and practical guidance, the campaign encourages individuals to make heart strong decisions as part of their routine.

At the centre of the campaign is a relatable character called the Heart Strong Man, who represents the spirit of a well cared for heart. The character symbolises balance, positivity and proactive self care, reminding people that protecting heart health does not require drastic changes but consistent, mindful habits.

The campaign highlights eight essential pillars that form the foundation of heart health:

Eat Better

A balanced diet that includes fruits, vegetables, whole grains and healthy fats can significantly reduce cardiovascular risk. Reducing excess salt, sugar and processed foods plays an important role in maintaining heart health.

Stay Physically Active

Regular physical activity strengthens the heart muscle and improves circulation. Even moderate activity such as brisk walking for at least 30 minutes a day can make a meaningful difference.

Manage Weight

Maintaining a healthy body weight helps lower the risk of hypertension, diabetes and high cholesterol, all of which contribute to heart disease.

Monitor Blood Pressure, Blood Sugar and Cholesterol

Regular monitoring allows early detection of risk factors. When these parameters are controlled, the chances of heart complications decrease significantly.

Avoid Tobacco

Tobacco use remains one of the leading contributors to cardiovascular disease. Avoiding smoking and other tobacco products is one of the most impactful steps toward protecting the heart.

Go for Regular Heart Health Check Ups

Preventive health check ups help identify potential risks before symptoms appear. Early diagnosis often leads to better outcomes.

Manage Stress

Chronic stress can negatively impact blood pressure and heart health. Activities such as mindfulness, relaxation techniques and physical exercise can help maintain emotional balance.

Get Quality Sleep

Sleep is essential for cardiovascular recovery and overall health. Adults are generally advised to aim for seven to eight hours of quality sleep each night.

Beyond awareness, the broader Making India Heart Strong initiative also focuses on prevention and preparedness through community outreach and education. The program includes large scale heart screening camps, CPR training initiatives and patient education efforts designed to help people recognise risk factors and respond effectively during emergencies.

The goal is to build a culture where heart health becomes a shared responsibility between individuals, communities and healthcare providers. By promoting simple preventive steps, the campaign hopes to reduce the long term burden of cardiovascular disease in India.

For individuals looking to take the first step toward better heart health, the campaign encourages learning more about these eight pillars and incorporating them into daily routines.

About Sun Pharmaceutical Industries Limited (CIN - L24230GJ1993PLC019050)

Sun Pharma is the world’s leading specialty generics company with a presence in innovative medicines, generics and consumer healthcare products. It is the largest pharmaceutical company in India and is a leading generic company in the U.S. as well as global Emerging Markets. Sun Pharma’s high-growth global Innovative Medicines portfolio spans innovative products in dermatology, ophthalmology, and onco-dermatology and accounts for about 20% of company sales. The company’s vertically integrated operations deliver high-quality medicines, trusted by physicians and consumers in over 100 countries. Its manufacturing facilities are spread across five continents. Sun Pharma is proud of its multicultural workforce drawn from over 50 nations.

For further information, please visitwww.sunpharma.com

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