Fixderma Elevates Everyday Sun Care With The Launch Of Its New Brand Film Featuring Fixderma Shadow SPF 50+

In a digital-first world where consumers are flooded with skincare choices, the film captures a highly relatable moment: a young woman endlessly scrolling through sunscreen options, confused by claims and unsure which one to trust. The clutter, the confusion, and the constant comparison reflect today’s skincare reality.

The turning point arrives when Shaily Mehrotra, CO-Founder of Fixderma and New Shark in Shark Tank season 5, steps in not just as a brand face, but as an industry leader confidently introducing Fixderma Shadow SPF 50+ as the solution backed by science, credibility, and global trust.

The film strategically highlights Shadow SPF 50+ as:

• Trusted by 15,000+ dermatologists

• Backed by 15 years of skincare expertise

• Manufactured in Fixderma’s own state-of-the-art facility in Neemrana

• Exported to 40+ countries

• Offering broad-spectrum protection

• Non-greasy and lightweight

• Water-resistant, making it ideal for daily wear

The narrative closes with a strong brand reminder: sunscreen is not seasonal, it is a daily essential. Har Din Ke Liye Har Skin Ke Liye

Brand Vision Behind the Film

Speaking on the campaign, Shaily Mehrotra, Co-Founder, Fixderma, said “The biggest challenge today is not availability, it is clarity. Consumers are confused between marketing claims and real science. With this film, we wanted to simplify the conversation. Fixderma Shadow SPF 50+ is built on 15 years of trust, backed by 15,000+ dermatologists, manufactured in our own Neemrana facility, and exported to 40+ countries. It is not just sunscreen, it is science-led daily protection.”

Adding to this, Anurag Mehrotra, Chairman, Fixderma, “This film represents our larger brand philosophy, where dermatological science meets proven efficacy. Fixderma Shadow SPF 50+ is backed by rigorous in-vivo & in-vitro testing to ensure reliable broad- spectrum protection and consistent performance. Manufactured in our facility and exported to 40+ countries, the product represents our commitment to global quality standards. As we continue to expand internationally, our focus remains on delivering clinically validated, science- led skincare that our consumer and dermatologist can trust”.

About Fixderma

Fixderma is a leading Indian dermat prescribed brand that has spent over 15 years bridging the gap between prescription-based dermatology and daily skincare. Founded on the principle of "Scientific Integrity," Fixderma is one of the few Indian skincare companies that operates its own state-of-the-art R&D and manufacturing facility in Neemrana, Rajasthan.

Fixderma is led by the husband-wife duo Shaily Mehrotra and Anurag Mehrotra. As Co-Founder & CEO, Shaily was recently featured as the newest Shark on Shark Tank India Season 5. Bringing her 15-year legacy of building a science-backed, profitable brand to the Tank, she advocates for high operational integrity and long-term business substance. Her leadership is defined by the belief that capital should act as a catalyst to amplify proven products and scientific credibility, rather than serving as a solution for fundamental business gaps.

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