When the cryptocurrency Dogecoin was launched in December 2013, it did not plan to be serious. Founded by software programmers Billy Markus and Jackson Palmer, the coin started out as a joke on the very fast-growing world of digital currencies, which was dominated at the time by Bitcoin and more and more clone projects. Unlike Bitcoin, which had the weight of being the "future of money," Dogecoin entered the market with humility and humor, branding and naming itself the popular Shiba Inu "Doge" meme. But for all that appeared to be a fatal flaw to most, this joke coin grew into one of the most recognized names in crypto. Its path from satire to cultural icon represents not only the development of online finance but also the power of internet culture, viral society, and collective imagination.