The crypto community has matured well past its early stage as an experimental environment, and how blockchain projects engage with users becomes increasingly sophisticated. Of these mechanisms, airdrop in crypto has emerged as an incentive mechanism to promote user engagement, drive dedicated communities, and establish token ecosystems. Where previously only thought of in terms of being a marketing utility, the airdrop is evolving into a tool that dictates user activity, governance, and the broader decentralized finance dynamics. Developers, investors, and participants need to be aware of these new trends and forecast the future evolution of airdrops.