Cryptocurrency is no longer a mystical notion that only exists in the realm of first-wave users and technologists. Large-scale businesses, in recent years, have begun to make serious efforts to include digital assets in their economic plan. Three of the biggest names in this space are Tesla, MicroStrategy, and Square (now Block, Inc.). Their investment to buy and hold cryptocurrencies, namely Bitcoin, has not only transformed their balance sheet but the dialogue around where digital assets have a place in a diversified crypto portfolio.