Cricket is not football, but when you throw in Virat Kohli, the gentleman's game becomes a veritable sport to 'follow', as revealed by social media marketing firm Opendorse. In its "Top 100 Highest-Paid Athlete Endorsers of 2019" report, Opendorse claimed that a single social media post, in this case on Twitter, by India captain is worth USD 350,101, making him one of the most valuable endorsers in the world. (More Sports News)