- Popular celebrity hotspots like ftv Bar and Olive offer designers space free of cost to hold shows.
- It makes better business sense to have a show at a smaller venue. The cost comes to just Rs 1-2 lakh compared to Rs 10-12 lakh at a five-star hotel.
- With a smaller, more exclusive show, designers can focus on people who can actually influence sales through purchases or recommendations.
- Pret-a-porter, the current flavour of the season (many more designers have pret lines), is more suited to smaller shows.
- Designers are now channelling their resources into other related businesses like wedding planning.