Sex is something which has natural association with youth—raging hormones, infinite possibilities and many, many naughty discoveries. Or so we hope and pray. Given that such a large proportion of Indians are young, what’s the point if they aren’t reaping true dividends—sex, and lots of it—in keeping with their demographic? Which is why we at Outlook decided to focus on this demanding segment (ages 18-35) in the Outlook-Skore Sex Survey 2012. Our findings show that, although late bloomers (most of the youth surveyed had their first sexual experience in the early 20s), urban youth are experimenting and more open about attitudes to sex. There’s a clear relaxation here in views on virginity too. There’s also greater acceptability about casual sex in the urban arena (almost 65% respondents acknowledged having what is now referred to as ‘buddy sex’ before marriage). This growing ease and comfort with sex is evident in two startling disclosures: one, 30% of urban youth don’t think there’s anything wrong with homosexuality (29% of urban males admit to having had a homosexual experience at least once). And, secondly, urban youth are talking about the elephant in the room: incest. A stunning 73% of our sample agree that incest is a big issue in India. All this may not add up to a sexual revolution yet but one thing is for sure, our youth are definitely speaking a new sparkling, sexual language.