Gimmick Season
The Durga Pujas are just a month away. Far from evoking feelings ofreligiosity and festivity, the Pujas of late stir up visions of chaos andcacophony and profound regret at the crass commercialization that has come tocharacterize the most important event of the Bengali calendar. And yes, at thecheap gimmickry that the organizers of the community Durga pujas resort to getpublicity and attract crowds. These pujas have become competitive eventsthereare prizes for the pandals, for the idols, for the lighting arrangements, forbeing eco-friendly, for being children-friendly, for being aged-friendly andwhat have you. Puja pandals are even inaugurated, and here, too, organizers viewith one another to line up celebrities at the inaugural ceremonies. But theBehala Young Men’s Association, which organizes a Durga puja, surely takes thecake. This year, it has invited Prince from Kurukshetra to inaugurate its pandal.Prince who? Ah, that kid who was rescued from a pit he had fallen into in July,remember? The young men of Behala in south Kolkata have invited the boy and hisfamily to Kolkata, are paying their to and fro train fares and hosting themduring their week-long stay here. Why? Because, argue the organizers, Princeembodies the spirit of India’s youth. Amen to that.
