Morning office-goers, schoolchildren in crisp uniforms, shopkeepers and bystanders stop to stare at a funeral procession winding through Thiruvalla, a midsize town in central Kerala, flush with expat remittances. A well-modulated voice announces over the microphone: “It’s the last journey of the dearly beloved son of this town....” He then gently informs the townsfolk, some just waking to the day, that the deceased looks so peaceful: “Looks as if he is just sleeping.” The glass-panelled hearse allows onlookers a glimpse of the body as the procession passes ever so slowly. The man at the mike loops them in with some generous sentimentality: “This son, who had loved this town so dearly, and in turn was loved, is now going away forever....” He then breaks into a funereal dirge in Malayalam: “Nearer, my God to thee....” Once the coffin is placed in the home, the announcer, Niranam Rajan, positions himself in a corner of the pandal with his team and proceeds to the second part: provoking emotion and sympathy with songs and stories till the last leg of the journey to the grave.