There are relatively few brands from India in any global valuation list. Marketing funds are still scarce in India with marketing investments classified as “discretionary” and postponed for when there is more money. Reason why India has more entrepreneurs than experienced world-class marketers says Jessie Paul who has had an interesting career spanning 27 years, as an entrepreneur, investor, board member and marketing leader. She has tried her best to bring in all the knowledge and experience gained in this period across industries from tea to technology services in her second book “Marketing without money – An essential guide”, launched recently. She infact points out how it’s a counterproductive argument - companies that don’t invest in marketing have a lesser margin because there is a lower perceived value and hence there will never be more money. And marketing is not just about TV commercials or media spends but all the 10 elements of a good plan. This and more relevant insights for not just marketers but business owners, c-suite executives & entrepreneurs are there in the book: