Pune, December 14: In today's world, sustainability has become an increasingly important issue. Consumers are becoming more aware of the environmental and social impact of their purchasing decisions and are looking for companies that share their values. To tackle this, organizations have begun employing sustainable marketing strategies that consider the environmental and social impact of a company's activities. This type of marketing, also known as green marketing or eco-friendly marketing, seeks to balance the needs of the business with the needs of society and the environment. As a result, sustainable marketing can be an effective way for businesses to connect with their target audience and differentiate themselves from their competitors.