Most Indians associate expensive goods with better-quality products. This notion generally holds water. However, in the case of investment products, especially mutual funds, more often than not, this notion is completely incorrect. Since childhood, it has been inculcated in our minds that costlier goods and services cost more than their cheaper counterparts because they offer a superior product. For example, in the case of purchasing a car costing more would represent a car that is more durable and has better features than the one that is cheaper.