Traditionally, the experience of buying a mattress involved walking into a shop and testing each mattress that was on display. The salesperson would tell you about the specifications of the products and help you choose. Then the bed will be delivered to your house. In the American and European markets, delivery is expensive, and the shipping cost adds to the price of the mattress. So, the Bed in Box, wherein the mattresses are compressed and rolled to fit in a box, gained popularity with both sellers and customers in these markets with the advent of online shopping, bedding also began to be sold online. As online shopping gained prominence in India, compressed mattresses found acceptance. Since then, this method of selling mattresses has become popular. And every day, you can find a new company selling Bed in Box mattresses on e-commerce websites.